The New York Daily News reports that Matt Lauer’s popularity with viewers is down 25% from last year. This is according to his “Q Score” a respected survey that measures the appeal of things to consumers.
Matt actually responded to this and acknowledged the decline. He said, “Is it only 25%? Because it actually feels much worse.”
Some people are attributing this to Matt’s somewhat cold dismissal of former co-host Ann Curry earlier this year. That’s ironic, because Ann was supposedly dumped because she wasn’t connecting with viewers.