Pepsi and Billboard announced the first-ever “Summer Beats Concert Series,” which will include three Twitter-enabled shows during the summer season featuring performances by Billboard chart-topping artists. The series kicks off tonight with a surprise performance by Katy Perry in Los Angeles. That will be followed by a Nashville concert and a major event in New York.
The Katy Perry show is happening as part of the official premiere for her new movie, Katy Perry: Part of Me. It opens everywhere in theaters July 5th. The Katy Perry special live performance will be live-streamed on Twitter, and fans tweeting about the event can use the hashtag , #KatyPerryNow.
Fans can also help directly influence elements of the performance in real-time by following directions from Billboard and Pepsi.