The Indio city councilman wants a new 5 to 10 percent tax on ticket sales for events with more than 2,500 people. That would raise each three-day Coachella ticket by another $18 to $36. The tickets already cost $349.
Goldenvoice’s president says he won’t let music lovers pay that much. He also said the event might “take off 2014.” Then in 2015, the show would be “near to Indio, but not in it.”
Goldenvoice is halfway through a two-year contract with Indio. The deal was hard to get after the neighboring city of La Quinta requested an environmental study to look at traffic, noise and pollution issues caused by the festival.
As of now, Coachella gives Indio more than $800,000 from ticket sales, another $800,000 from a transient occupancy tax, and revenues from taxes paid on $9 million in food and beverages.